AD: Anthony Saucedo, Zak Rodriguez, Lilian Dimock | CW: Layla Penrice
Problem
Every sip of soda brings 15 minutes of enjoyment, yet the plastic bottles used for packaging endure for 450 years, exacerbating the global plastic pollution crisis.
Solution
Fanta will introduce "The Sea Change," a groundbreaking commitment to cease the global sale of its soda in plastic bottles. Instead, Fanta will exclusively offer its products at soda fountains, reducing plastic waste and championing a more sustainable future.
Recyclable Paper Cups
Stanley x Fanta Collaboration
OOH
Fanta Sea Change Mascots